Our Services
Providing a holistic, data-driven approach to ecommerce and retail media
E-commerce Marketing Strategy Development
Ecommerce today is more than just selling online. E-commerce marketing strategy development is the blueprint for a brand's success, translating business objectives into a cohesive, actionable plan for reaching, engaging, and converting customers across multiple platforms. It begins with a deep dive into platform data, meticulously analyzing the target audience across demographics, psychographics, and purchasing behaviors. Simultaneously, a thorough competitor analysis reveals strengths and weaknesses of a marketplace for a particular category. Strategy can vary considerably across marketplaces, QSR services, and quick commerce (grocery) services. At Digital Catalist, we help you develop a robust plan that can help your team achieve growth quickly.
Analytics & Reporting Framework Setup
Setting up an effective analytics and reporting framework is paramount for any e-commerce team dedicated to achieving success. This process begins by defining clear Key Performance Indicators (KPIs), tailored to the client's specific business objectives, such as Conversion Rate, Average Order Value, Customer Lifetime Value, Return on Ad Spend (ROAS), and website traffic metrics. Monitoring and reporting key metrics is the battle half own. At Digital Catalist we work with your team to setup the right kind of tools to help you in your ecommerce journey.
Technology & Tools Recommendations & Training
Finding and setting up tools and processes are not easy. At Digital Catalist, we ensure clients' teams are proficient in leveraging technologies, understanding data, executing campaigns, and troubleshooting common issues. The goal is to empower clients to operate more efficiently and independently, scaling their marketing activities and making data-driven decisions that translate into sustained e-commerce growth.